Clayton M. Christensen explores why successful established companies can miss disruptive innovations. The book earns ninth for helping a founder see how serving overlooked needs can differ from competing on an incumbent’s strongest features.
It beats #10 on a specific competitive problem, but its focus on established firms is less direct for a beginner. Ask whose needs your market overlooks. #8 goes further toward designing an alternative offer; neither book proves that your own idea has demand.
Source: Harvard Business Review Press · Photo: World Economic Forum · CC BY-SA 2.0. Resized/recompressed; source license retained.
